The holidays present great opportunities to reach out to people you care about, personally and professionally. When dealing with people in your professional network, do not rely on the cliché that "it's the thought that counts." What counts most is solid execution.

Santa Claus aside, you can bet your contacts will take note whether you've been "naughty" or "nice" to them. Use the following scenarios to help you do the right thing when spreading holiday cheer.

Naughty: You send out pre-engraved, homogenous company holiday cards with nary a signature.
Nice: You write a personal note to each recipient, even if it's just a few words.

Naughty: Giving everyone a generic gift that your clients may not be interested in - or able to enjoy.
Nice: Recognizing that not everyone likes chocolate or drinks wine, and instead giving people something that reflects their tastes. Stumped? Try giving out potted plants, personalized gifts (e.g., mugs, caps), or gift baskets of spices. Or make a donation to a charitable organization in which a client has expressed interest.

Naughty: Throwing a holiday party and not allowing folks to bring a guest.
Nice: Forget the party! Most people are busy enough around the holidays. Why not throw a post-New Year's brainstorming session for friends and clients wherein you all help each other set professional goals and offer up advice and support?

Naughty: Your holiday card is the only time you reach out to your network each year.
Nice: Call everyone personally, apologize for being out of touch, and schedule a time to grab lunch or a drink in January.

Naughty: You call in favors at the eleventh hour, stressing out vendors and well-connected friends who are very busy during the holidays.
Nice: Plan ahead for business and don't pull any strings during the holidays -- unless, of course, your job is on the line.